From grass to glass, FRISO rises to customer demands
Safe, authentic, sustainable FRISO infant formula products reach consumers through the Kezzler-powered TrackEasy solution.
One of the world’s largest dairy companies, FrieslandCampina, tackled the problem of infant formula safety in China and Hong Kong with a global traceability solution, powered by Kezzler technology.
Background
According to a FRISO-commissioned survey by Nielsen, 93% of mums in Mainland China and Hong Kong found that current information on product packaging is insufficient, and they often need to search for more. The Chinese government has put substantial effort into improving their Food Safety systems in general and for infant formula in particular. From a global perspective, we see more and more countries increasing their attention to traceability.
