Safe, authentic, sustainable FRISO infant formula products reach consumers through the Kezzler-powered TrackEasy solution.
One of the world’s largest dairy companies, FrieslandCampina has tapped into the global demand for infant formula. FRISO turned to technology to take their consumer engagement to the next level, using CX innovation to transform their digital ecosystem.
Background
For consumer brands, owning and steering the end-to-end consumer experience is paramount. With technology enabling product digitization and end-to-end traceability, the data generated throughout a product’s journey provides unprecedented insight and opportunity for enhancing consumer engagement. This became especially important during the pandemic when consumer habits changed significantly.
