OSLO, Norway, and MELBOURNE, Australia, May 11, 2026 — Superpop is bringing smart packaging to shelf as part of its masterbrand transition from Movietime to Superpop.
Using GS1 2D barcodes and Kezzler’s SmartFacts® solution, Superpop is connecting physical packaging with trusted digital product information. By scanning the on-pack QR code, consumers can access product details including ingredients, allergens, nutrition information, storage guidance and recycling information.
This initiative forms part of Superpop’s broader brand evolution and reflects the company’s focus on making the packaging work harder for both shoppers and the brand. During the rebrand transition, the digital experience also helps reinforce a simple message for consumers: new look, same popcorn.
Why this matters
As the industry moves toward 2D barcodes and more connected packaging, Superpop is building capability early using GS1 standards and a structured digital information platform.
The launch helps address some of the limitations of physical pack space by giving consumers quick access to brand-owned, up-to-date information through a simple smartphone scan.
Key highlights of the launch
- Smart packaging in action: Superpop is using SmartFacts® and GS1 2D barcodes to enhance the on-pack consumer experience
- Greater transparency: consumers can access trusted product information beyond what static packaging alone can provide
- Real-time flexibility: digital content can be updated without reprinting packaging
- Future-ready foundation: the rollout supports the broader transition toward GS1 Digital Link and 2D barcode adoption
Transforming the Superpop snack experience
This partnership shows how packaging can do more than carry product information. It can also serve as a direct and trusted connection between brand and consumer.
For Superpop, this is about supporting the rebrand, improving transparency, and building the right foundations for future smart packaging experiences.
“Kezzler has been an important partner in our smart packaging journey. We chose them for their capability, their alignment with GS1 standards, and their ability to support us through this initial pilot while helping us build for the future. As we assessed the available options, Kezzler stood out for their expertise and strong understanding of the evolving smart packaging landscape.” — Paul Tyers, Superpop National Sales & Marketing Manager
Watch our interview with Paul Tyers
Marie Pettersson, General Manager at Kezzler APAC, sat down with Paul Tyers for an in-depth conversation on Superpop’s smart packaging journey.
Learn more about:
- What’s driving Superpop’s move to 2D barcodes
- Why starting with a scalable approach sets you up for success
- What it takes to create a scan experience consumers actually use
About Superpop
Superpop is an Australian popcorn and snacking brand based in Melbourne, supplying both supermarket and cinema channels. Formerly known as Movietime, the brand is currently transitioning to Superpop as part of a major masterbrand relaunch focused on bringing a stronger, more modern identity to market while retaining the products consumers already know and trust.