Case studies / FrieslandCampina
Industry First Smart Packaging Solution
From grass to glass, FRISO rises to customer demands
More than 93% of mothers in mainland China and Hong Kong state that current information on product packaging is insufficient, and FRISO rose to meet customer demands. Kezzler was selected by one of the world’s largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO. The industry’s first and only smart packaging solution, FRISO TrackEasy, was launched in Hong Kong during August 2019 and is currently being rolled out globally.
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According to a FRISO-commissioned survey conducted by Nielsen, 93% of mums in Mainland China and Hong Kong find that current information on product packaging is insufficient, and they often need to search for more. The Chinese government has put substantial effort into improving their Food Safety systems in general and for infant formula in particular. From a global perspective we see more and more countries increasing the attention to traceability.
Perfect Traceability can reduce recall losses by more than 90%
FrieslandCampina is on a mission to bring safe and sustainable products to their consumer. With the TrackEasy solution, they do just that. Consumers can scan the FRISO products using their phone and experience the grass-to-glass journey of the exact product in hand. They can check authenticity, learn more about the origin and be rewarded for their loyalty whilst eliminating concerns regarding fraudulent products in-market.
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