Brand protection

Stop counterfeit products and illicit trade. Start with a kezzlercode.

Introduction

Give each of your products their own digital identity. In mass volume. At low cost. Making verification simple. Protect your reputation, revenue and consumers.

More than a serial number

Using our intelligent technology, a kezzlercode shines a light on every black market. It’s a unique code, assigned to a product forever. It can’t be hacked, even with a supercomputer. And a fake kezzlercode always gets detected.  

Military-grade encryption

Use kezzlercodes in either barcodes or NFC tags

  • Patented technology for cost-saving pre-serialization of packaging
  • Handles the largest stock keeping units (SKUs) at speed
  • Connects with the World Customs Organization IPM platform

Trusted in milliseconds

Consumers can verify their kezzlercode instantly to make sure their product is genuine. Among 100 billion of our codes, verification is done in milliseconds. Our system also integrates directly with the World Customs Organization’s IPM platform so 180 Customs Administrations can support brand owners.

For us, Kezzler lays the serialization foundation and then allows us to provide a rich set of customized offerings around it. We chose Kezzler because it was the only solution provider that could meet the multiple facets of our requirement.

Alan Yong IS Director, North Asia, Reckitt Benckiser

The World Customs Organization (WCO) and its IPM Connected program provides us with an online tool to combat counterfeiting. This enables global companies faced with counterfeiting of their brands and to exchange information in real-time with field customs officers.

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Q&As

What is brand protection?

Brand protection stops fake goods that mimic your products from appearing on the market. It’s also about protecting your consumers and long-term revenue. Lost reputation and consumer trust are far more damaging than the immediate effect of illicit trade.

Do fake goods really affect sales?

Significantly so. Studies by the EU Intellectual Property Office estimate that 7.4% of all EU sales are lost annually because of fake goods in the marketplace. While the study was based on nine major sectors, no industry is safe.

Which illegal activities can Kezzler help prevent?

Counterfeiting – fake products pretending to be genuine ones – and more. Kezzler also helps safeguard against contraband, genuine products smuggled from abroad, and ‘illicit whites’, legitimately manufactured brands which are intentionally sold on the illegal market. Our platform will also identify parallel imports. These, although not necessarily illegal, do affect brands’ margins.

Can I use Kezzler for my sector?

To date, we’ve protected a spectrum of products globally, from consumer goods to industrial products; over the counter medicines to high-value prescription drugs. Kezzler is highly secure and affordable and we are able to create trillions upon trillions of codes and connections. We see a day when every product on the planet is digitally unique and interactive.

What is the World Customs Organization’s IPM platform?

The WCO’s web and mobile platform is a unique global tool in the fight against counterfeiting. Brand owners share relevant product information so customs officers can verify the authenticity of products online, making sure that at the borders fake products don’t get through. The WCO’s mobile scanning app integrates directly with our system. Read more at wcoipm.org