In today’s business world we still use terms like ‘Ford Motor Company’ and ‘Nike’ and we all know what we mean - but in fact we are using shorthand to describe thousands of different companies, working in farming, spinning, dyeing, manufacturing, packaging, logistics, distribution, wholesale, marketing and retail, spread around the world, all working in tight interconnected fashion that would not have been conceivable even a few short years ago. In a world where brands often don’t make any of their own garments, or ever sell something direct to a customer, complexity can get extremely high. Join us in this webinar where we will talk through what it means when every garment carries a unique symbol that can join together all of those different participants, and provide insight directly from the garment itself.