Kezzler welcomes Luca A. Zerbini to the Board of Directors
Recognized for his expertise in both the packaging industry, digitization of global CPG, and future-proof sustainable solutions, Luca brings a genuine passion for developing Kezzler, its people, solutions, and building strategic partnerships with renowned global clients and stakeholders.
Oslo, Norway, May 27, 2021: Kezzler is pleased to announce the appointment of Mr. Luca A. Zerbini to the company’s board of directors.
Luca is co-Founder and Managing Partner of Peak Point Partners, a Venture Capital fund based in Zurich, investing in start-ups at the crossroads of technology and sustainability. He is an accomplished C-Suite Executive, with a track record of success working up to CEO and Managing Director at Fedrigoni Paper (a Bain Capital portfolio company) and Vice-President and General Manager at Amcor for a $1B business, where he also led the global Flexibles Sustainability Initiative.
“Kezzler has flourished under Christine and Erik’s leadership, developing great partnerships with key commercial and industrial players”
Throughout his career both at large public high-technology B2B corporations like Hewlett Packard, Honeywell, and Amcor and at smaller high-growth PE-backed companies like Florida Tile in the US and Fedrigoni in Europe, Luca has challenged the status quo to add value at Executive and Board level, helping to shape strategic roadmaps which drive global Growth and competitive advantage through Marketing, Innovation and ESG agendas. He also honed his business skills as a management consultant at Bain & Company, both in its general practice (FMCG, Automotive) and in the Private Equity team in Milan and New York.
Luca is looking forward to continuing his long relationship with Kezzler:
“I have been working as a partner of Kezzler for many years at Amcor, jointly co-developing great programs and solutions for global FMCG and Healthcare corporations. Kezzler has flourished under Christine and Erik’s leadership, developing great partnerships with key commercial and industrial players.
Now as a VC investor at Peak Point Partners, we are seeing regulatory tailwinds and technological capabilities facilitating the tipping point of global fast adoption for Kezzler’ solutions, unlocking the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency, track and tracing, anti-counterfeiting, consumer engagement, automated checkout, and reordering, and enabling the circular economy. My Board membership at Kezzler reflects the intention to support its fast scale-up and adoption with our network and ecosystem, resulting in accelerated global growth in digital, IoT, and sustainable solutions.”
“His addition to the Board further accelerates our push for product digitization to fuel sustainability.”
Mr. Erik Langaker, Chairman of the Board, is pleased to be able to work even closer with Luca going forward:
“I am delighted that Kezzler is able to build on our long-standing relationship with Luca by welcoming him to the Board. His energy, expertise, insight, and passion will further strengthen our efforts to deliver on our strategic goals. It is a great testament to the whole team that somebody with the experience and industry understanding of Luca recognizes the unique value that Kezzler provides in assisting companies on their path to digitalization.
Our agnostic platform for product digitization and traceability empowers brands to provide a safe, transparent, sustainable, and enhanced product experience through unique, secure, and traceable identities. Luca is firmly aligned with our commitment to providing flexible, fast to market, and adaptable solutions that are suited to high-speed production environments. His addition to the Board further accelerates our push for product digitization to fuel sustainability.”
Luca holds an Industrial Engineering MSE from Politecnico di Milano and an MBA with Honors in Finance, Entrepreneurship and Multinational Management from the Wharton School, University of Pennsylvania. He is also a Fellow of Institute for Real Growth and of The Marketing Academy, connecting the top CMOs and Growth leaders in the world. He speaks fluent English, French, Italian, and is conversant in Spanish and German. He lives with his American wife and two boys in Zurich, Switzerland.
See the complete Board of Directors here.
Kezzler makes every single product unique,traceable and interactive. For over 19 years unique digital Kezzler identities have helped solve real-world problems in a sustainable way in multiple markets and sectors. Kezzler provides a cloud-based traceability platform that brings value to brand owners by securing supply chains and elevating the consumer experience – www.kezzler.com