Kezzler & Trace announce new hybrid Serialization Blockchain partnership
Burlington, VT, US & Oslo, Norway, August 5th, 2020 – Trace and Kezzler, two leaders in their respective industries, announced the launch of a partnership today.
The collaboration between Trace, the US’s most advanced hemp seed-to-sale tracking solution, and Kezzler, a global leader in supply chain traceability and serialization technology is certain to redefine supply-chain visibility in the hemp and agro-industry at large.
Trace leverages the power of Ethereum-based blockchain technology to distribute crucial information while removing the potential for altering accurate information, enhancing public and regulatory trust. Whereas blockchain uses encryption to guarantee the immutability of transactions, Kezzler on the other hand applies encryption to guarantee uniqueness of product identity and centralized processing allowing for massively scalable performance.
“We are excited to bring Kezzler’s technology to the hemp industry”
The partnership between Trace and Kezzler combines the best of both paradigms moving forward: both government and private businesses alike will be able to have unparalleled security, monitoring, and insight into their hemp supply chains.
“We are excited to bring Kezzler’s technology to the hemp industry,” said Joshua Decatur, CEO of Trace. “We have been on the forefront for a couple years now and there is industry consensus that subpar solutions have held back the private market and complicated the lives of overseeing agencies. At the end of the day it’s consumers that suffer the consequences. We look forward to continuing our mission of bringing truth and transparency to the supply chain.”
The failures from the systems that are currently deployed in the United States have been widely publicized. These failures have slowed the growth in the industry and have hindered regulators’ efforts to properly oversee it, further complicating expansion into additional markets. As more states pass adult use legislation the need for creating a properly functioning tracking and regulatory system that can scale in security, volume and complexity without affecting performance becomes paramount.
“We recognize the need for innovative solutions in the hemp industry that provide supply-chain traceability for businesses and regulators while safeguarding consumers,”
Kezzler deploys its patented serialization technology to help clients meet challenges from counterfeit goods and unauthorized distribution, to delivering full end-to-end supply chain visibility and consumer engagement. The integration of their system with Trace’s current system, which was developed specifically for the hemp industry, will ensure they can offer both state governments and the private sector the preeminent product on the market.“We recognize the need for innovative solutions in the hemp industry that provide supply-chain traceability for businesses and regulators while safeguarding consumers,” says Robert Lillefloth, Director of Partnership Sales at Kezzler. “Much like Kezzler, Trace has been an innovator since their inception. Kezzler has championed the commercial advantages of mass unit-level serialization for over 18 years and this partnership is another example of how we continue to lead the aggregation and track and trace fields to this day.”
Trace delivers soil-to-shelf supply chain transparency through our custom-fit software solutions that are homegrown in cannabis. With our industry-tested product development and blockchain-enabled data integrity, Trace works alongside government and commercial entities to empower consumer confidence, drive operational performance, and ultimately speak truth to flower. For more information visit www.tracevt.com.
Kezzler makes every single product unique, traceable and interactive. For over 18 years unique digital Kezzler identities have helped solve real-world problems in a sustainable way in multiple markets and sectors. Kezzler provides a cloud-based traceability platform that brings value to brand owners by securing supply chains and elevating the consumer experience. For more information visit www.kezzler.com
CCO, Kezzler AS
T: +47 90 211 200
E: [email protected]
CEO, Trace, BBLLC
T: +1 802-495-8905
E: [email protected]