• 14.05.20
  • Announcement

Kezzler delivers Farm-to-Fork Authenticate and Traceability System to Chinese National Agricultural Park

Kezzler enables RunHui Agriculture to secure their supply chain and protect well-known Chinese food products from counterfeits.

Photo © RunHui

Oslo, Norway, – May 14, 2020 — Kezzler was selected by RunHui Agricultural Comprehensive Development Co. Ltd (RunHui) to provide a traceability and authentication solution for The National Modern Agricultural Industrial Park in Hanting District, Weifang, Shandong Provence China. Kezzler’s serialization technology is initially being utilized for the production of the renowned Weixian radish, which is specific to the region. The solution supports the Industrial Park’s goals of establishing a unified scientific and standardized approach to agricultural processes within the Park. With full traceability across the entire supply chain, RunHui is able to ensure food safety and quality for their consumers.

The project involves the application of unique, secure, and traceable QR codes to every pack of radishes. In addition, there is a four-digit hidden pin code for authentication purposes.

Photo © RunHui

The Weixian radish is a popular and well-known delicacy both in China and abroad. The solution supports actions taken by the Chinese government to protect the status of this historical product and the economic prosperity of the region and the farmers.

Chen Hailin, Senior Project Manager at RunHui Agriculture commented,

We were impressed with Kezzler’s technology and the speed and ease at which it could be integrated with our existing digital infrastructure. This enabled us to create a connected and visible supply chain to support the objectives of the Agricultural Industrial Park. The solution helps ensure that our supply chain has the responsiveness to maximize productivity based on data collected and deliver high-quality and safe products. A quick and easy authentication process reassures consumers that they have purchased genuine Weixian radishes, protecting the reputation of the Weixian brand and the economic growth of the region. We look forward to our continued collaboration with Kezzler in the future.

Kezzler’s state of the art traceability platform is integrated with the Industrial Park’s existing big data platform provided by Beijing Aokemei Tech & Service Ltd. Upstream information such as batch, picking dates, testing and inspection can be associated with the unique codes, allowing all data to be stored in one central platform for full traceability.

Photo © RunHui

Christine C. Akselsen, CEO of Kezzler

Kezzler is at the forefront of unit-level traceability, with the ability to change the global food industry forever by making every single product digitally unique and interactive. Kezzler’s extremely flexible and scalable suite of cloud-based solutions provides visibility from creation to consumption. Traceability helps to support food safety and opens up new channels for brands to engage directly with consumers who are increasingly demanding more information beyond that displayed on the product label. Food fraud poses a serious risk to public health and threatens the economic development of agricultural regions, therefore the ability for consumers to verify their purchases directly is of increasing importance. Kezzler is proud to support the efforts of RunHui to promote sustainable and efficient farming that benefits all parties while protecting consumers and brands from fake foods.

The solution is integrated with China’s popular WeChat platform allowing consumers to scan the product directly from within the app on their phone. By entering the four-digit pin code, consumers can receive instant verification that the product is genuine and experience the farm-to-fork journey of the exact product in hand.

The initial phase of the project was started in November 2019 and delivered the authentication and traceability solution for the production of Weixian radishes. Later this year the serialization will be extended to another local delicacy, Hanting watermelons.

To learn more visit kezzler.com/solutions/runhui

Contact: Cecilie Bergenstjerna

Phone: +47 90 211 200

Email: office@kezzler.com