Is blockchain a competitor to Kezzler?
"Not directly. Blockchain is a base technology originally developed for Bitcoin and which is now used for a range of other purposes, much like relational databases (SQL) have traditionally been the underlying technology for serialization solutions of Kezzler's competitors."
Is Kezzler complimentary to blockchain?
"Kezzler solutions are API driven and can receive events from upstream Track & Trace solutions or publish events to an EPCIS standard compliant T&T solution. We are agnostic to the base technology of those systems, whether it's blockchain or a classic database.
The same arguments apply if a different technology emerges as standard in a specific industry, like how R3 Corda is a platform inspired by blockchain, but adapted to the requirements of the financial sector."
How can Kezzler augment a blockchain with brand protection?
"Kezzler's paired codes concept adds value to a blockchain based service: Public codes can be tracked on a shared blockchain, while a private code can be hidden on the inside of a package, allowing the end-consumer to immediately verify the authenticity of a product even if the delivery chain is imperfect and not all transactions are included on the blockchain."
How is Kezzler different from a blockchain?
"Kezzler has a patented base technology that differs from both SQL and blockchain in that it was specifically optimized for the use cases of Brand Protection, Track & Trace and Consumer Engagement.
Where blockchain uses encryption to guarantee the immutability of transactions, Kezzler applies encryption to guarantee uniqueness of product identity and massively scalable performance.
Where Kezzler delivers a cost efficient and confidential track & trace solution for an organization and its suppliers and customers, blockchain shows promise as the foundation for a future audit layer, managing complex multi-party agreements across banks, insurance, governments, suppliers and customers through the use of smart contracts."
For more information on Kezzlers solutions, please don't hesitate to contact us: firstname.lastname@example.org