Global acceleration toward a digital world
E-commerce has come under the spotlight for its soaring sales performance under the extraordinary time consumers have been living through around the world lately.
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When consumers do not have the opportunity to pick up a product from the shelf and interact with it, a post purchase digital experience is crucial.
Global acceleration toward a digital world
The recent COVID-19 pandemic has accelerated the shift to online sales and altered the digital lifestyles and behaviors of consumers globally. Digital platforms have become a part of everyday life, both at work and at home, for communication, information gathering and purchasing.
Omnichannel takes a holistic approach to consumer communication. Keeping all data within a common platform, joining together the consumer experience across all channels.